WelcomeDivas& Dolls!

Welcome to Ira's Avenue, your new favourite curated online retail boutique that finds all the best brands by desi designers in India and globally to shop from for all of your diva needs!

Welcome to Ira's Avenue, your new favourite curated online retail boutique that finds all the best brands by desi designers in India and globally to shop from for all of your diva needs! Whether you need the hottest new dress for that club night out or a truly unique, never seen out before piece for that absolutely fire vacation you got coming up, we got you!

Shop by Curation

New, fresh & fun

New, fresh & fun

Elevated Glam

Vacay Ready

Office Siren...in and out of the Office

Office Siren...in and out of the Office

Sparkles, Sequins and Sass

Sparkles, Sequins and Sass

Closet Staples

Party Time

Coquette Cutie

Cash me at the beach how bout dat?

Cash me at the beach how bout dat?Discover More

Our Newest Obsessions

Shreya Floral Beaded Top — view 1

Shreya Floral Beaded Top

Poosa

₹3,450

Healing Boots - Statement Heeled Boots — view 1

Healing Boots - Statement Heeled Boots

Shruds

₹7,000

Vindey Black Boots — view 1

Vindey Black Boots

Shruds

₹8,000

Heartless Heels - Bold Statement Heels Red — view 1

Heartless Heels - Bold Statement Heels Red

Shruds

₹3,000

Fashion is our bread and butter, literally.

We love making each and every one of you feel special and loved! For your all style needs, we aim to provide.

Please do not hesitate to reach out for anything! We love you so much for being here!

With Love, Maison Ichhā — established 2026